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Supergoop CEO Amanda Baldwin will take over at the haircare company in early 2024.
October 12, 2023
By: Christine Esposito
Editor-in-Chief
Olaplex Holdings, Inc. has appointed Amanda Baldwin as CEO effective by early 2024. She succeeds JuE Wong, who is leaving the company. Baldwin has extensive experience in leadership roles in the beauty and consumer industries, most recently serving as CEO of Supergoop LLC, since July 2016. Prior to joining Supergoop, she served as a SVP at L Catterton, collaborating with management teams across the portfolio with a particular focus on the beauty sector. John P. “JP” Bilbrey, Olaplex’s comp...
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